So how come we give tours for free?
Because our guides work only for tips, they’re guaranteed to do their very best during every tour. They’ll never pressure you to donate, even though they don’t get paid any other way. We believe that if our guests decide to give money, it should be completely voluntary and in direct proportion to the quality of the tour and the budget of the traveler.
We’re always working to make our tours better, both because it’s more fun to give a great tour and because the better the tour, the more tip for the guide!
In the summer of 2009, the newlyweds Annelie and Freddie bought two Interrail passes and traveled through Europe during a month. As students, they based their budget on lots of Nutella-eating and sleeping in 18 bed dorms. They still had a great time, and the best part of their trip was the free, tip-based tours that were given in several European cities. Without exception, these tours were funnier and more interesting than all other paid tours, which were expensive to boot.
So when they returned back home to Stockholm, they decided to try the concept themselves, with Annelie as a guide and Freddie as an administrator. In August of 2010 Annelie gave the first tour to two German tourists who didn’t seem to speak much English but who were still very enthusiastic afterwards. Encouraged by this success, we’ve kept going since!
Free Tour Stockholm is a registered business name. The company is owned by Freddie Kaplan and is authorized to act as a business.
We’re legit and pay our taxes.